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MEDIA NEWS WATCHMEDIA POLICY · POLITICAL COMMUNICATION
MEDIA NEWS WATCHMEDIA POLICY · POLITICAL COMMUNICATION
Home / Economics

Economics

Economics addresses how information is paid for: digital advertising markets and their concentration, subscription and membership revenue, state subsidy and public broadcasting budgets, philanthropic funding, and the collapse of local advertising. Analysis quantifies the shortfall in specific markets and examines which replacement models have measurable results.

Economics

Where the billions in election ad spending actually go

Presidential cycles now run past ten billion dollars in measured political advertising, and the money's destination — high-frequency battleground media, not national persuasion — explains both the prices and the silence elsewhere.

Spending spike chart concentrated in a few late months