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MEDIA NEWS WATCHMEDIA POLICY · POLITICAL COMMUNICATION
MEDIA NEWS WATCHMEDIA POLICY · POLITICAL COMMUNICATION
Home / Communication

Communication

Communication examines how political messages are made and delivered: framing and message testing, audience targeting and segmentation, spokesperson strategy, government information campaigns, and measurement of effect. Coverage draws on persuasion research and states where evidence is thin. Read by campaign staff, communications teams and researchers studying public opinion.