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Author

Aleksandr Komarov

Business Correspondent

Aleksandr Komarov covers Law, Business News and Legaltech News.

Articles by Aleksandr Komarov

Shopping cart crossing paths with a folded newspaper

Retail media took the ad market's growth — and news publishers are competing with it broke

Aleksandr Komarov

Rising ad revenue curve over scattered measurement nodes

Podcast advertising grew up and got a measurement problem

Aleksandr Komarov

Financial printout on a desk beside a press hall seen through glass

Public-market and hedge-fund newspaper ownership run the same playbook

Aleksandr Komarov

Stacked subscription cards fanned on a hallway table

Bundling became the news industry's favorite retention trick — does it work for readers?

Aleksandr Komarov

Home studio desk with camera, ring light and recording gear

How YouTube's payout system distributes money — and why creators organize around it

Aleksandr Komarov